Join us, as we chat with NAPCO Media Group’s Ambrose Crenshaw to learn about his successful journey in unlocking revenue through existing content.
In his role as Director Of Digital Strategy, Ambrose Crenshaw is at the helm of that objective and knew what he wanted to find – a robust lead collection and delivery platform to improve lead gen revenue, audience development, performance, and revenue gains.
That’s where the NetLine’s Publisher Platform appealed to us. It is a no-cost lead generation platform that we could leverage instantly. We also acknowledge that we had internal hurdles to overcome with limited staff allocated, varying levels of bandwidth, and expertise. The ability to centralize and standardize campaigns within the NetLine platform made our lead campaign management possible.
Now, 1 person is actively managing the optimization activity across all of the campaigns.
Results:
- 48% increase in revenue over existing internally developed systems
- 40K leads captured
- 157 campaigns launched
- Cost zero dollars
The NetLine Publisher platform gives us a better insight into each of our niche audiences. This all-in-one platform empowers publishers with full control to schedule sophisticated lead generation and content syndication campaigns that scale. That ability to dial in also provides us with visibility into reporting and data to leverage our unique competitive landscape.
