LEAD VERIFICATION- PUTTING OUR PROCESS TO WORK FOR YOU
NetLine leads contain first party data, where the end user fills out a registration form in order to get the content. The form data is checked at different levels before a lead is considered good and sent to the client.
- Email: We do a syntax check and live-domain check on the email address. In addition, the content is delivered via email, which ensures a good email address.
- Phone: The phone# is checked for syntax, scrubbed against a “bad-phone-number” database which we maintain and randomly tele-verified to detect bad sources of leads.
- Postal Address: The postal address is USPS verified.
- Title/Company: The user’s title and company are randomly verified against LinkedIn
- Company Info: Address, Industry, Company Size: These fields are verified and corrected by matching against a Company Database that we maintain.
- In addition, we run all leads through predictive fraud detection algorithms, which filter out junk and fraudulent leads.
DATA QUALITY
The Data Quality Plan validates a number of different areas of the data. A few of these checks consist of the following:
- Validation that zip code and state match.
- IP address matches country.
- Validates the area code for phone numbers.
- A check to make sure the email domain is valid.
- Tighter filters on job titles (such as students, educator, professor, owner, boss, mickey mouse, etc.)
Data will be LinkedIn verified, email verified and phone # is verified via NetLine’s call center experts. The phone team will either verify the record as “good” meaning they were able to confirm the phone # is attached to the lead record or disposition the record as “bad” meaning the phone # is wrong or the person is no longer with the company, etc.
- The verification process consists of verifying the following information:
- Phone – Phone verification
- Title – LinkedIn verification
- Email – Thank You Email delivery verification/Email deliverability checks
