{"id":13916,"date":"2021-03-19T18:54:36","date_gmt":"2021-03-19T18:54:36","guid":{"rendered":"https:\/\/missioncontrol.netline.com\/?p=13916"},"modified":"2021-04-07T17:59:45","modified_gmt":"2021-04-07T17:59:45","slug":"4-checklists-your-brand-needs-to-understand-data-compliance","status":"publish","type":"post","link":"https:\/\/missioncontrol.netline.com\/index.php\/2021\/03\/19\/4-checklists-your-brand-needs-to-understand-data-compliance\/","title":{"rendered":"4 Checklists to Understand Data Compliance"},"content":{"rendered":"\n<h4 class=\"has-netline-teal-color has-text-color wp-block-heading\">SAFEGUARDING&nbsp;YOUR BRAND IS A FULL-TIME JOB<\/h4>\n\n\n\n<p>Even if you have the luxury of having a resource dedicated to brand safety, that alone cannot solve all of your problems. There are so many questions to ask and so many potential threats to consider (both internal and external), that to expect one person to play the role of a superhero is unreasonable. So what\u2019s the solution?<\/p>\n\n\n\n<p><strong>Checklists.<\/strong><\/p>\n\n\n\n<h4 class=\"has-netline-teal-color has-text-color wp-block-heading\">HOW CHECKLISTS SIMPLIFY DATA COMPLAINCE<\/h4>\n\n\n\n<p>Okay, so maybe saying \u201cchecklists are the solution\u201d is an oversimplification.<\/p>\n\n\n\n<p>Still, there is something to be said about the effectiveness of checklists and how they keep you organized and allow you to prioritize appropriately.<\/p>\n\n\n\n<p>In his book&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/atulgawande.com\/book\/the-checklist-manifesto\/\" target=\"_blank\"><em>The Checklist Manifesto<\/em><\/a>, American surgeon and writer Atul Gawande explained why checklists are so important. \u201cChecklists,\u201d Gawande wrote, \u201cremind us of the minimum necessary steps and make them explicit. They not only offer the possibility of verification but also instill a kind of discipline of higher performance.\u201d<\/p>\n\n\n\n<p>In this case, we\u2019ve done everything we could to save your business time and effort by doing the research, curation, and verification for you. As you scroll, you\u2019ll find four checklists covering:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/Netline-Brand-Safety-Checklist.pdf\">Brand Safety<\/a><\/li><li><a href=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/CCPA.pdf\">CCPA<\/a><\/li><li><a href=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/GDPR.pdf\">GDPR<\/a><\/li><li><a href=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/CASL.pdf\">CASL<\/a><\/li><\/ul>\n\n\n\n<p>While each of these checklists may overlap the others in certain areas, each one is designed to focus on specific data compliance disciplines or regulations. Bullets are also included for each checklist to provide context for which businesses will benefit most from a given PDF.<\/p>\n\n\n\n<h4 class=\"has-netline-teal-color has-text-color wp-block-heading\">BRAND SAFETY CHECKLIST<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"375\" src=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/Brandsafety_checklistb2b.png\" alt=\"\" class=\"wp-image-13917\"\/><\/figure>\n\n\n\n<h4 class=\"has-netline-teal-color has-text-color wp-block-heading\">DESCRIPTION                                                         <\/h4>\n\n\n\n<p>Navigating the ever-evolving landscape of data compliance and personal information protection is a tangled, complicated web. B2B marketers have many questions to answer and can\u2019t always be aware of every single thing they need to consider.<\/p>\n\n\n\n<p><strong>Without safeguarding your brand, your business is at risk of:<\/strong><\/p>\n\n\n\n<ul><li><strong>Financial Risks: <\/strong>Fraud, Fines<\/li><li><strong>Reputational Risk: <\/strong>Content presentation, User Experience<\/li><li><strong>Legal Risks: <\/strong>Privacy, Terms &amp; Conditions, Data protection<\/li><\/ul>\n\n\n\n<p>It\u2019s essential to find trusted and informed Vendor Partners that help protect your clients, employees, and business. This comprehensive checklist simplifies the validation process, bringing transparency and accountability to the vendor selection process.<\/p>\n\n\n\n<h4 class=\"has-netline-teal-color has-text-color wp-block-heading\">WHO NEEDS THIS CHECKLIST?<\/h4>\n\n\n\n<ul><li>Nearly Every Business<\/li><li>Businesses Looking To Understand What\u2019s Required To Protect Their Brand<\/li><li>Businesses that currently work with or are likely to work with Third-Party Vendors<\/li><\/ul>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/Netline-Brand-Safety-Checklist.pdf\"><strong><span class=\"has-inline-color has-netline-teal-color\">Access Your Brand Reference Sheet<\/span><\/strong><\/a><a href=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/Netline-Brand-Safety-Checklist.pdf\" class=\"wp-block-file__button\" download>Download Now<\/a><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-netline-teal-color has-text-color wp-block-heading\">CCPA: B2B Reference Sheet<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"294\" src=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/CCPAimage.png\" alt=\"\" class=\"wp-image-13918\"\/><\/figure>\n\n\n\n<h4 class=\"has-netline-teal-color has-text-color wp-block-heading\">DESCRIPTION<\/h4>\n\n\n\n<p>How does the California Consumer Privacy Act (CCPA) affect B2B organizations and what you can do to stay on the safe side?<\/p>\n\n\n\n<p>Like GDPR did in Europe, CCPA creates greater accountability for the B2B marketing industry in the United States. This act aims to protect and retain the trust of the data of the users\u2019 marketers value so much. This essential checklist shares CCPA regulations, what you can do to stay compliant, and NetLine\u2019s approach to adapting the regulations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Who Needs This Checklist?<\/strong><\/h4>\n\n\n\n<ul><li>Businesses Operating Within California<\/li><li>Businesses Transacting With Consumers in California<\/li><li>Businesses Considering California-Market Expansion<\/li><li>Businesses With Annual Gross Revenue of $25 Million or Greater<\/li><li>Businesses Receiving, Sharing, or Selling The Personal Information Of More Than 50,000 Individuals<\/li><li>Businesses earning 50% or more of their annual revenue from selling the personal information of consumer<\/li><\/ul>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/CCPA.pdf\"><strong><span class=\"has-inline-color has-netline-teal-color\">Stay Compliant With This CCPA Reference Sheet!<\/span><\/strong><\/a><a href=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/CCPA.pdf\" class=\"wp-block-file__button\" download>Download Now<\/a><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-netline-teal-color has-text-color wp-block-heading\">GDPR: B2B Reference Sheet<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"294\" src=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/gdprchecklist.png\" alt=\"\" class=\"wp-image-13919\"\/><\/figure>\n\n\n\n<h4 class=\"has-netline-teal-color has-text-color wp-block-heading\">DESCRIPTION<\/h4>\n\n\n\n<p>Data is incredibly valuable for marketers and businesses. But beyond permission, what\u2019s needed to obtain that data? Trust.<\/p>\n\n\n\n<p>GDPR (General Data Protection Regulation) creates greater accountability for the B2B marketing industry to retain that trust and protect user data. In addition to learning about NetLine\u2019s approach to adapting the regulations, we encourage marketers to be diligent with verifying compliance across all your marketing tools and vendors.<\/p>\n\n\n\n<p><strong>Who Need This Checklist?<\/strong><\/p>\n\n\n\n<ul><li>Businesses operating within the European Union<\/li><li>Businesses transacting with EU consumers<\/li><li>Businesses considering EU-market expansion<\/li><\/ul>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/GDPR.pdf\"><strong><span class=\"has-inline-color has-netline-teal-color\">Stay Compliant With This GDPR Reference Sheet!<\/span><\/strong><\/a><a href=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/GDPR.pdf\" class=\"wp-block-file__button\" download>Download Now<\/a><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-netline-teal-color has-text-color wp-block-heading\">CASL: B2B Reference Sheet<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"297\" src=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/CASL-Checklist.png\" alt=\"\" class=\"wp-image-13920\"\/><\/figure>\n\n\n\n<h4 class=\"has-netline-teal-color has-text-color wp-block-heading\">DESCRIPTION<\/h4>\n\n\n\n<p>Before GDPR made international headlines, Canada quietly made strides to protect the data rights of its citizens. In 2014, the Canadian government adopted regulations requiring businesses who chose to interact with national consumers to abide by a strict set of consent-based practices. Initially, this caused a great deal of concern and confusion for marketers leading many American businesses, temporarily including NetLine, to withdraw from Canadian trade. Today, CASL is much clearer to brands across North America and the world, allowing free, consenting trade to continue.<\/p>\n\n\n\n<p><strong>Who Needs This Checklist?<\/strong><\/p>\n\n\n\n<ul><li>Businesses operating within Canada<\/li><li>Businesses transacting with Canadian consumers<\/li><li>Businesses sending commercial emails to Canadian consumers<\/li><li>Businesses considering Canadian-market expansion<\/li><\/ul>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/CASL.pdf\"><strong><span class=\"has-inline-color has-netline-teal-color\">Stay Compliant With This CASL Reference Sheet!<\/span><\/strong><\/a><a href=\"https:\/\/wpmu.netline.com\/wp-content\/uploads\/sites\/3\/2021\/03\/CASL.pdf\" class=\"wp-block-file__button\" download>Download Now<\/a><\/div>\n\n\n\n<h4 class=\"has-netline-teal-color has-text-color wp-block-heading\">BECOMING COMPLIANT WITH DATA COMPLIANCE<\/h4>\n\n\n\n<p>The goal of these checklists is to provide you with the substance and confidence to take on data compliance. Hopefully, you feel more prepared and ready to tackle the challenges in front of you. We\u2019ll continue to add more resources to this page as more local and national governments undoubtedly add new regulations to the party.<\/p>\n\n\n\n<p>If you have any questions, please let us know through <strong>LinkedIn<\/strong> or by contacting our <strong>Client Services Team<\/strong>. We\u2019ll do our best to answer any question directly or will provide an alternative resource.<\/p>\n","protected":false},"excerpt":{"rendered":"SAFEGUARDING&nbsp;YOUR BRAND IS A FULL-TIME JOB Even if you have the luxury of having a resource dedicated to brand safety, that alone cannot solve all of your problems. There are so many questions to ask and so many potential threats&#8230;","protected":false},"author":3,"featured_media":14109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"_links":{"self":[{"href":"https:\/\/missioncontrol.netline.com\/index.php\/wp-json\/wp\/v2\/posts\/13916"}],"collection":[{"href":"https:\/\/missioncontrol.netline.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/missioncontrol.netline.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/missioncontrol.netline.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/missioncontrol.netline.com\/index.php\/wp-json\/wp\/v2\/comments?post=13916"}],"version-history":[{"count":26,"href":"https:\/\/missioncontrol.netline.com\/index.php\/wp-json\/wp\/v2\/posts\/13916\/revisions"}],"predecessor-version":[{"id":14329,"href":"https:\/\/missioncontrol.netline.com\/index.php\/wp-json\/wp\/v2\/posts\/13916\/revisions\/14329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/missioncontrol.netline.com\/index.php\/wp-json\/wp\/v2\/media\/14109"}],"wp:attachment":[{"href":"https:\/\/missioncontrol.netline.com\/index.php\/wp-json\/wp\/v2\/media?parent=13916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/missioncontrol.netline.com\/index.php\/wp-json\/wp\/v2\/categories?post=13916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/missioncontrol.netline.com\/index.php\/wp-json\/wp\/v2\/tags?post=13916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}